Vivian Udeh

I am a Copywriter and UX Writer living in New York. I have worked on brands like Leadway Assurance, Meristem Nigeria, First Bank Nigeria, Fidelity Bank Nigeria, Oando Plc and Africa Prudential.I am passionate about designing content using ideation techniques that are built on user-centeredness. I execute these ideas across all user touchpoints in platform tailored copy that is aimed at creating value for the user, reaching brand goals, and getting the desired action from the user.When I'm not designing content and campaigns, I am at NYU studying toward my Professional Writing master's degree, learning about UX Design at eCornell and creating music.

• My Work So Far

Choose To Challenge!

This ad concept showed featured women in male-dominated professions in Nigeria. The idea was to use the song as a call out to women to defy the norm. The song tells them to do this not for themselves but for women coming after them just like the women featured in the ad.

ROLE: Song direction, Songwriting, Singing.

The Lyric Video

The Video Ad

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First Bank Virtual Card Launch

The idea was to use a catchy song to introduce the bank's latest product; Virtual Card. The song states the benefits and features of the card.

ROLE: Song direction, Songwriting, Singing.

The Video Ad

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Choose your weapon; It will be meaty!

The idea was to hint at the meat-eating part of the Islamic holiday, Eid El Adha. This fun social media ad urged individuals to select their preferred eating utensils to enjoy their meal.

ROLE: Concept, Copy, Art Direction.

The Video Ad

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You've Come This Far, Let's Take You Farther

The aim of this campaign was to reintroduce the brand to its audience by reaffirming its promise. With this campaign, the brand redeclares its willingness to walk your life journey with you by helping you with the right financial foundation that you need at every destination.

ROLE: Concept, Copy, Song direction, Scriptwriting, Songwriting, Singing.

The Video Ad

VIDEO AD TRANSCRIPT
[Music]
VOICEOVER
What kind of success do you long for?
If it's the small kind, you can go at it alone
If it's huge, no matter how good you are on your own
You need partners
Partners who can help maximize the potential of your wealth
You've come this far
Let's take you farther.

Lyric Video For Brand Music

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© Vivian Udeh. All rights reserved.

• LinkedIn
• Behance

Own Your Move

After the Nigerian Government ascertained it was now safe to travel, the ban on air travel was to be lifted on Sept 5th 2020. The idea was to create a teaser and reveal communication. For the teaser, we wanted to get people excited about the chance to travel again so we asked them to replace their last names with their choice destinations. For the reveal, we tapped into the emotion of reaping the reward of doing the right thing; staying indoors so everyone can be safe. The reward is that now they can move freely again.

ROLE: Concept, Copy.

The GIF Ad

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Hi, I'm Vivian

I’m a Copywriter and UX Writer currently based in New York. I've worked on brands like Leadway Assurance, Meristem Nigeria, First Bank Nigeria, Fidelity Bank Nigeria, Oando Plc and Africa Prudential.I'm passionate about designing content using ideation techniques that are built on user-centeredness. I execute these ideas across all user touchpoints in platform tailored copy that is aimed at creating value for the user, reaching brand goals, and getting the desired action from the user.When I'm not designing content and campaigns, I am creating music.

To view in a larger format, kindly click the underlined title "Vivian Udeh E-Portfolio" above.

Face App Trend

Jumping on the faceapp trend that showed people how they would look when they become old, we hinted at the environment and urged people to treat it better. The message was simply that the longevity of the human race all depends on how healthy the earth is

ROLE: Concept, Copy.

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Fathers' Day Ad

The idea was to play on the fact that fathers are mostly seen by their kids as one half of two that don’t do much because they aren’t always around. We took the audience on a trip behind the scenes to show them who a father really is.

ROLE: Concept, Copy.

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Graduate Trainee Ad

The idea was to present the client company as an ideal place for fresh graduates to launch their career. The general message was that it takes starting in the right place to make the most of one’s potential.

ROLE: Concept, Copy.

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Copywriting

I have a wealth of agency experience that has taught me to seamlessly work with Art directors to deliver on client objectives for 360 product and brand ad campaigns.

UX Writing/Content Design

I understand the principles of persona creation and experience mapping in making sure that content is useful to the target audience. I am able to collaborate with designers on how best to write clear and concise copy for websites and mobile applications.

PROJECTS

Short-form or Long-form?

Take a look at ad campaigns and long-form copy that I have created for brands.

• Ads
• Blogpost

Sometimes, the project is a song.

From advertising jingles to voiceovers, I have creatively directed, written and performed brand ad music and voiceovers.

• Ad Jingle
• Voiceover Ad

Content done right is great for the user and the brand.

They get real value, your brand equity soars. Everybody wins.